Dabayeh Al Wasmi: UAE Farming Solutions
Direct store of Web & Mobile Store Solution for farms in UAE
Case Study Overview
The case study revolves around our transformative engagement with Dabayeh Al Wasmi, an ambitious project initiated during the volatile period of the COVID-19 outbreak. Tasked with rejuvenating a UAE-based farmer's business affected by the pandemic's fallout, our strategic intervention was comprehensive and multi-faceted. We crafted a resilient solution encompassing brand development, a sophisticated online store, and strategic marketing initiatives. Leveraging storytelling and influencer marketing, we honed a compelling narrative that resonated with the audience. Our dedicated efforts not only addressed the immediate challenges but also aimed to future-proof the client's business in the ever-evolving market landscape. This case study delves into the intricacies of the project, highlighting its transformative journey from adversity to resilience.
Case Study Research
Marketing strategy
Our marketing strategy encompassed diverse channels across popular social media platforms and prominent search engines, ensuring widespread visibility. By defining an ideal target audience, we maintained consistent communication through monthly fresh content, strategically tailored to resonate with potential buyers. This approach facilitated engagement and guided interested audiences towards making purchases within the application.
Branding
We've spearheaded the branding initiative, conceptualizing a distinct brand name and crafting comprehensive brand guidelines and collateral for Al Demani, a livestock-based business located in Al Ain.
Result of The Case Study
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